銆€銆€鍗′紛濂村搧鐗屾枃鍖�

銆€銆€BRAND CULTURE

銆€銆€濂规€ф劅   濂虫€ч瓍鍔涜嚜鐒舵祦闇�,浠や汉鐒℃硶鎶楁嫆锛�

銆€銆€濂瑰濯�   鏁ｇ櫦(f膩)钁楃绉橀珮闆咃紝娴极鏌旀儏鐨勫コ浜哄懗锛�

銆€銆€濂硅嚜淇�   浜嗚В鑷繁锛屼笉鍦ㄤ箮鍒ヤ汉鐨勭溂鍏夛紝    濂圭敤鏅�(sh铆)     灏氶瓍鎯戠殑琛ㄦ儏鍌抽仦鍑虹従(xi脿n)浠ｅコ鎬х殑鍏�(n猫i)鍦ㄦ縺鎯�

銆€銆€鍗′紛濂村搧鐗岄憭璩�

銆€銆€APPRECIATION THE BRAND

銆€銆€鈥滃崱浼婂ゴCAYNU鈥濆搧鐗岃嚜1997骞存垚绔嬩互渚�锛屽爡(ji膩n)鎸佺啊(ji菐n)绱勬檪(sh铆)灏氶ⅷ(f膿ng)鏍硷紝鍦ㄧ啊(ji菐n)绱勪腑鍛堢従(xi脿n)鏅�(sh铆)灏�锛屽湪鏅�(sh铆)灏氫腑楂旂従(xi脿n)绨�(ji菐n)绱勶紝鑹插僵鎼厤鍚堢悊锛岄潰鏂欐槗浜庤(h霉)鐞�锛岀壒鍒ユ敞閲嶆敹鑵拌布韬殑鍚堥珨鐗堝瀷銆傜偤25-38姝茬崹(d煤)绔�銆佽嚜淇″拰瀚靛獨鐨勬檪(sh铆)灏氶兘甯傚コ鎬ф墦閫犵┛钁楀搧浣嶇殑棰�(f膿ng)鏍煎畾浣�锛屾垚鐐哄唬澶ф秷璨�(f猫i)鑰呭拰缍�(j墨ng)閵峰晢鐖�(zh膿ng)鐩歌拷鎹х殑鏅�(sh铆)灏氭湇瑁濆搧鐗�銆�

銆€銆€鈥滃崱浼婂ゴCAYNU鈥濆皣绨�(ji菐n)绱勭簿鑷�銆佽垝閬╅潏璁�锛岄珨鐝�(xi脿n)鍊�(g猫)鎬х殑濂虫€у搧浣�銆傚鍏冨寲鐨勮ō(sh猫)瑷�(j矛)鍏冪礌锛岀簿浜庣窗(x矛)绡€(ji茅)锛�

銆€銆€浠ョ啊(ji菐n)娼斻€佽嚜鐒剁偤绮鹃珦锛岃瀺鍚堟檪(sh铆)灏氳垏绮捐嚧鐨勫叐澶у厓绱�锛屾伆濡傚叾鍒嗗湴灞曠従(xi脿n)鍑虹啊(ji菐n)鍠劒(y艒u)闆呯殑鐝�(xi脿n)浠ｆ埃璩�(zh矛)銆傜啊(ji菐n)绱勬檪(sh铆)灏氬崱浼婂ゴ锛岀郸濂虫€х殑涓嶅儏鍍呮槸浜彈锛屾洿鏄従(xi脿n)浠ｅコ澹€戠殑鏈嶉＞鏂囧寲銆�

銆€銆€鈥滃崱浼婂ゴCAYNU鈥濇湇椋剧郴鍒椾竴璨爡(ji膩n)鎸侀伕鐢ㄤ互姊箶鐐轰富楂�銆侀嚌绻旂瓑瓒呭€奸潰鏂欑偤杓斿姪锛岃蛋鍓�(chu脿ng)鏂板钩鍑＄殑瑷�(sh猫)瑷�(j矛)璺窔锛岀劇璜栨槸鏅�(sh铆)瑁�銆侀倓鏄タ鏈�銆佽タ鏈嶈げ锛岃檿铏曢€忚钁楃啊(ji菐n)绱勬檪(sh铆)灏氱殑鍊�(g猫)鎬х┖闁�?锛佺勘銊掑儦鐛礎YNU鈥濅互灏婇噸鍊�(g猫)浜烘€ф牸鐨勬蹇�锛屼締骞宠　涓嶅悓鐨勯ⅷ(f膿ng)鏍艰垏瑷�(sh猫)瑷�(j矛)褰㈠紡锛屼笉蹇界暐姣忎竴鍊�(g猫)绱�(x矛)灏忕挵(hu谩n)绡€(ji茅)锛屼笂濂界殑鎵嬪伐涓€閲�锛屼竴绲蹭笉鑼嶅湴瀹屾垚鐨勶紝閸涢€犲嚭绌胯憲鏅�(sh铆)鍊嶆劅鑸掗仼銆佹尯鎷€佸钩鍑＄殑鎰熷彈锛岃畵閭ｆ偍鍦ㄧ┛钁椾腑鏁ｇ櫦(f膩)鍑虹劇绐瓍鍔�銆�

銆€銆€鍗′紛濂寸敘(ch菐n)鍝佽ō(sh猫)瑷�(j矛)MERCHANDISE  DESIGN

銆€銆€鐢卞湅(gu贸)鍏�(n猫i)澶栬ō(sh猫)瑷�(j矛)鍦�(tu谩n)闅�(du矛)閫�(j矛n)琛屼紒鍔冮枊鐧�(f膩)锛屾瘡瀛ｆ帹鍑�锛岀磩300娆�锛涚敘(ch菐n)鍝佽ō(sh猫)瑷�(j矛)鑸囨祦琛岃定鍕�(sh矛)鍚屾锛�65%绱犳潗鐢辨瓙娲查€�(j矛n)鍙ｏ紝25%绱犳潗鐢辨棩鏈€�(j矛n)鍙�锛�10%绱犳潗閲囩敤鍦�(gu贸)鍏�(n猫i)锛岀礌鏉愭惌閰�銆�

銆€銆€鍗′紛濂寸敘(ch菐n)鍝佹瘮渚婽HE WHOLE DIRECTION

銆€銆€鏅�(sh铆)灏氬劒(y艒u)闆� 65%鎬ф劅濂㈣彲鏅氳 5%

銆€銆€鏅�(sh铆)灏氫紤闁�10%浼戦枒鍟嗗嫏(w霉)瑁�20%