品牌定位:
需求：輕價親民，奢侈品味，
市場：輕奢兒童仍是個空白點(diǎn)
品牌：專注兒童，品質(zhì)
輕奢+童品：以輕奢童品為定位將是KLAOSD克勞斯頓切入市場的選擇

品牌精神：
Courage: growth is a process of exploration, winging childlike innocence, it will fly higher and further.
勇敢：成長是一個探索的過程，給純真的童心，插上勇敢的翅膀，它能飛的更遠(yuǎn)！
Independence: growth is a process of transformation, with full confidence, you will see the colorful world.
自立：成長是一個蛻變的過程，攢一份滿滿的信心，你能面這個未知而又多彩的世界。
Responnsibilty: growth is a process of settling, each step forward, you will have a better understanding of responsibility.
責(zé)任：成長是一個沉淀的過程，每一個腳步的前進(jìn)，你都能更加理解責(zé)任的涵義。