褰肩埦鎴堟柉鍝佺墝绨′粙
鍏徃鏃椾笅鍝佺墝 ----- BERGES(褰肩埦鎴堟柉)鍟嗗嫏(w霉)鐢疯
瑷�(sh猫)瑷堢悊蹇碉細Design ldea
涓€鍒囩殕鐐虹啊娼旇€岃ō(sh猫)瑷�锛屾檪灏氳€屼笉寮垫彋銆�
鍝佺墝鏁呬簨 Brand story
1979骞�锛屽緸鎰忓ぇ鍒╅Μ铇瓙灏煎闄㈢暍妤�(y猫)鍚庣殑Karl Berges(鍗$埦?褰肩埦鎴堟柉)锛屽湪绫宠槶鐣�?sh霉)姘愬泭鎮f洺顠榖浼佹キ(y猫)浠昏ō(sh猫)瑷堝姪鐞嗭紝鐢变簬浠栧厖鍒嗙櫦(f膩)鎻嚜宸辩殑瑷�(sh猫)瑷堝ぉ璩�锛屽苟灏嶆湇瑁濈殑瑕嬭В锛屽緢蹇氨锛屽秳闇查牠瑙�锛�
1985骞�锛岃经鑱峰悗鑸囨湅鍙嬪悎浣滃壍(chu脿ng)杈﹁嚜宸辩殑鏈嶈鍏徃鈥斺€斿郊鐖炬垐鏂敺瑁濊ō(sh猫)瑷堝叕鍙�
1988骞达紝鍦ㄧ背铇枊瀹跺郊鐖炬垐鏂闯澹湇瑁濆皥闁€搴�
1995骞�锛屽搧鐗屾摯灞曡嚦宸撮粠锛岄枊鍒嗗簵锛�
2007骞�锛屽搧鐗岄€插叆锛屽湪鍖椾含闁嬪垎搴�銆�
鍝佺墝鏂囧寲 Brand ulture
绨℃綌銆佹檪灏�銆佺簿鑷存槸BERGES鍝佺墝椤憲鐨勭壒鎬�锛涚鎵挎剰澶у埄鐨勬湇瑁濇枃鍖栤€斺€旀檪灏氳€岀簿鑷�锛屽厖鍒嗙櫦(f膩)鎻氭繁鍒昏€屽収(n猫i)鏂�锛岀簿鑷磋€岀窗鑶╁搧鐗屽収(n猫i)娑�锛涙矇钁楃┅(w臎n)閲�銆佺啊娼斿ぇ鏂�锛屾檪灏氫箣浣欎笉澶遍珮闆咃紝鍓鏂扮⿴锛屽仛宸ヨ€冪┒锛屾敞閲嶇窗绡€(ji茅)铏曠悊.锛屾槸BERGES鍝佺墝鐨勪竴璨綔棰�銆�
鍦ㄧ辜鎵跨稉(j墨ng)鍏哥殑鍩虹(ch菙)涓婏紝鍌炬儏婕旂构钁楅兘甯傜敺浜哄緸瀹�銆佽嚜淇$殑鐢熸椿鎯呮嚪锛岃紩鏉�銆佽嚜鐢辩殑鐢熸椿鏂瑰紡锛岃〃閬斾簡鐏戣劔銆佽垝閬�銆佹檪灏氱殑钁楄鐞嗗康锛屽桨椤敺浠曟嫾鍗氥€侀€插彇鑸囧壍(chu脿ng)鏂扮簿绁�銆傚苟浠ョ殑鍝佺墝鏂囧寲鍏�(n猫i)娑电偤姣忎竴浣嶇敺浜哄睍鐝�(xi脿n)鍎�(y艒u)闆�銆佹劅鎬х殑鐢熸椿棰ㄩ噰鑸囨氮婕韩鎯�銆�
棰ㄦ牸瀹氫綅 Style Location
BERGES鍝佺墝绶婄穵鎶撲綇鏅傚皻娼祦锛屽苟浠ヨ拷姹傜啊娼斻€佸劒(y艒u)闆�銆佹檪灏氱殑棰ㄦ牸锛岃嚧鍔涗簬鎴愬姛浜哄+灏嶇敺瑁濈殑鏅傚皻瑙歌鍙婂缇庢儏瓒�锛屽壍(chu脿ng)閫犲嚭绨℃綌銆佹檪灏氱殑鍟嗗嫏(w霉)鐢疯锛涢噰鐢ㄦ柊鍨嬮潰鏂欏強鍎�(y艒u)鑹埗浣滃伐钘�锛岀窔姊濈啊鍠叿鏈夊鐢ㄦ€�锛屽苟鏈冨湪瑷�(sh猫)瑷堜笂浣滀簺灏忓皬鐨勮畩鍖栦互姹傛柊鎰忥紝渚嗘豢瓒冲晢鍕�(w霉)鐨勮憲瑁濋渶姹�锛岀偤浠栧€戞彁渚涗竴绋瓍鍔�銆佹柊绌庢檪灏�銆佺簿婀涘吀闆呯殑钁楄棰ㄦ牸銆�
鍝佺墝瀹㈠堡锛欱rand Client
涓诲姏浜虹兢浠�28鈥斺€�45姝茬殑閮藉競鏂拌泊妲�(g貌u)鎴�锛�
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杩芥眰鐢熸椿鐨勪腑銆佷笂绛夐殠灞�锛�
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