銆€銆€Brand Introduction鍝佺墝绨�(ji菐n)浠�

銆€銆€Freeday 鈥斺€� 涓€鍊�(g猫)鏈夌敓鍛藉姏鐨勫搧鐗�銆�

銆€銆€鐢辩崹(d煤)绔嬭ō(sh猫)瑷�(j矛)甯祫鎴愮殑鏍稿績鐢�(ch菐n)鍝佺爺鐧�(f膩)鍦�(tu谩n)闅�(du矛),鐐哄搧鐗屾彁渚涘壍(chu脿ng)鎰忔敮鎸�銆�

銆€銆€绉夋寔鈥滅啊(ji菐n)绱�銆佽垝閬�銆�鏅�(sh铆)灏�鈥濈殑瑷�(sh猫)瑷�(j矛)鐞嗗康锛屼富寮碘€滅敓娲绘柊鍛煎惛鈥濈殑鐢熸椿鐞嗗康锛�

銆€銆€鍚戠暥(d膩ng)浠ｅコ鎬у偝閬為毃鎬�銆佽嚜鐒剁殑杓曠敓娲绘柟寮�銆�

銆€銆€Freeday闆嗗悎鐮旂櫦(f膩)銆佽ō(sh猫)瑷�(j矛)銆佷緵鎳�(y墨ng)鍜岄姺鍞簬涓€楂�锛�

銆€銆€鑷村姏鐐�銆佽紩鐢熸椿鐨勮拷姹傝€�锛屾彁渚涘ぉ鐒�銆佸仴搴�銆佽垝閬╃殑瀹跺眳鐢熸椿鐢ㄥ搧銆�

銆€銆€绲︾敓娲绘敞鍏ユ柊姘�锛岃畵韬珨鑷敱鐨勫懠鍚�銆�

銆€銆€Brand Postioning鍝佺墝瀹氫綅

銆€銆€Freeday, 鐛�(d煤)绔嬭ō(sh猫)瑷�(j矛)甯搧鐗�

銆€銆€鐐鸿拷姹傘€佽紩鐢熸椿銆佽垝閬╄嚦涓婄殑鐣�(d膩ng)浠ｄ汉鎻愪緵鈥滈珮椤忓€�+楂樻€у児(ji脿)姣斺€濈殑瀹跺眳鐢熸椿鐢ㄥ搧銆�

銆€銆€Big Idea鍝佺墝鐞嗗康

銆€銆€浠ヨ布韬。鐗╃偤涓诲皫(d菐o)鐨勫灞呯敓娲婚え锛�

銆€銆€绲︽秷璨�(f猫i)鑰呮彁渚涜垝閬╄嚜鐒剁殑璩�(g貌u)鐗╅珨椹�(y脿n)鍙婅紩鏉捐嚜鍦ㄧ殑鎮呭繁绌洪枔锛�

銆€銆€Freeday涓诲嫉韬珨鐨勮嚜鐢�锛屽懠鍚佹瘡涓€鍊�(g猫)绀炬渻(hu矛)缇ら珨

銆€銆€灏婇噸鍏�(n猫i)蹇冪殑鑱查煶锛岄噸鎷惧皪(du矛)缇庡ソ鐢熸椿鐨勫悜寰€銆�

銆€銆€Our Vision鍝佺墝鎰挎櫙

銆€銆€鍌抽仦杓曟澗鑷湪鐨勨€淔ree鐢熸椿鍝插(xu茅)"锛�

銆€銆€Freeday鐢扁€淔ree鈥濆拰鈥渄ay鈥濆叐鍊�(g猫)鍠绲勬垚锛�

銆€銆€Free琛ㄧず鑷敱銆侀噵鏀�銆佽垝閬� ;

銆€銆€day琛ㄧず鎰夋倕鐨勬檪(sh铆)鍏�銆�

銆€銆€Brand Attitude鍝佺墝鎱�(t脿i)搴�

銆€銆€Nature Style锛屽皪(du矛)鍩庡競鐢熸椿閲嶆柊鐣屽畾銆�

銆€銆€寰炰汉楂斿崝(xi茅)瑾�(di脿o)鑸囪垝閬╂€у嚭鐧�(f膩)锛岃瑳绌舵洸绶氳垏浜洪珨鐨勮布鍚�锛屾豢瓒崇暥(d膩ng)浠ｄ汉灏�(du矛)鑷湪鐢熸椿鐨勮拷姹�銆�

銆€銆€鍓�(chu脿ng)鏂伴潰鏂欙細璨艰韩琛ｇ墿楂旈(y脿n) , 鑷劧銆佽垝閬�銆佸仴搴�

銆€銆€浜戞劅妫�

銆€銆€杓曠泩鏌旇粺 鑸掗仼閫忔埃

銆€銆€Freeday2019AW绯诲垪鍏�(n猫i)琛�浣跨敤鏇村姞瑕啔鐨勯€忔埃浜戞劅妫夐潰鏂�锛�

銆€銆€姣殑鑲岃啔瑙哥锛屽付绲︿綘鑸囬珨婧悓姝ョ殑瀹夊叏鎰�銆�

銆€銆€婧劅瑷樻喍鐗规€э紝鏇磋布杩戠毊鑶氳〃灞�锛屾搧鏈夌殑閫忔埃鎬у拰閫忔繒鎬�锛�

銆€銆€绱�(x矛)鑶╄Ц鎰熷绗簩灞よ倢鑶氳埇鏌旇粺銆�

銆€銆€鍥涘ぇ涓婚锛氳姳婕鹃潚鏄�銆佺啊(ji菐n)绱勫嵃璞�銆佺簿鑷存柊灏氥€佽紩姘ч亱(y霉n)鍕�(d貌ng)

銆€銆€浜斿ぇ瀹跺眳鍫�(ch菐ng)鏅�

銆€銆€1.宸梾鏅�(sh铆)鍏�

銆€銆€鐪熸鐨勭簿鑷翠笉鍙槸浣犲湪鎿佹摖浜烘疆涓殑鍏夐锛�

銆€銆€鏇撮噸瑕佺殑鏄綘鍦ㄧ涓嬬崹(d煤)铏曟檪(sh铆)鐨勫畨閫�銆�

銆€銆€甯惰憲鑷繁鍠滄鐨勭潯琛ｅ嚭宸垨鏃呰锛�

銆€銆€灏辩畻韬檿鐣板湅(gu贸)浠栭剦(xi膩ng)涔熷鍚屽湪瀹朵腑涓€鑸嚜鍦�銆�

銆€銆€2.涓婚娲惧皪(du矛)

銆€銆€鍏跺(sh铆)寰堝鏅�(sh铆)鍊欑潯琛ｉ仩(yu菐n)閬�(yu菐n)涓嶆鏄竴浠�

銆€銆€鍙互绌夸締(l谩i)鐫¤(ju茅)鐨勮。鏈嶉偅涔堢啊(ji菐n)鍠�锛�

銆€銆€鏇村鏅�(sh铆)鍊�锛�

銆€銆€鏄笂浜嗕竴澶╃彮鐨勪綘锛�

銆€銆€鍥炲鑴笅鎴�(zh脿n)琚嶅悗濂界殑蹇冮潏瀵勬墭銆�

銆€銆€3.鍎�(y艒u)闆呬箣绂�

銆€銆€CoCo CHANEL 瑾�(shu艒)閬�(gu貌)锛氣€滄搧鏈変竴濂楁潗璩�(zh矛)锛岃ō(sh猫)瑷�(j矛)

銆€銆€绨�(ji菐n)绱勭殑鐫¤。鎴栧灞呮湇鏄瘡涓€鍊�(g猫)CHIC 濂充汉鐨勫繀淇?锛�?/p>

銆€銆€鏅忓锛屽眳瀹剁殑鏅�(sh铆)鍊欎篃鍙互鎻涗笂鑷繁鏈夊搧璩�(zh矛)鐨勭潯琛�锛�

銆€銆€鐒�(w煤)璜栨槸寰呬汉鎺ョ墿鎴栧湪瀹朵腑鐪嬫浉銆佸枬钁椾笅鍗堣尪鐨勪綘锛�

銆€銆€浣犵殑姣忓€�(g猫)杞�(zhu菐n)韬篃鍙互寰圕HIC寰堝劒(y艒u)闆�銆�

銆€銆€4.鎱㈢敓娲�锛�

銆€銆€鏄竴绋敓娲绘厠(t脿i)搴�锛�

銆€銆€鏄竴绋仴搴峰績鎱�(t脿i)锛�

銆€銆€鏇存槸涓€绋偁鐒惰嚜寰楃殑铏曚笘涔嬮亾銆�

銆€銆€鎱垫嚩鐨勫崍鍚�锛岄毃鎵嬪涓婁竴浠惰垝閬╃殑瀹跺眳鏈�锛�

銆€銆€婧滆憲钀屽锛岃畵浣犲湪浜虹兢涓篃鍙互缇庣殑鑸囩溇涓嶅悓銆�

銆€銆€5.婧瓨鏅�(sh铆)鍏�

銆€銆€鍏╀汉涓€璧峰仛鏃╅锛屼竴璧风湅鏂拌仦锛屼竴璧疯拷鍔�锛�

銆€銆€骞虫贰涓殑鐢滆湝骞哥锛屼笉姝ｆ槸鎴戝€戞墍杩芥眰鐨勫棊锛�

銆€銆€涓€濂楁儏渚跺灞呮湇锛屼笉鍍呭彲浠ュ鍔犳儏瓒ｅ拰鎰熸儏锛�

銆€銆€鏇存槸鐢滆湝鐢熸椿鐨勮(di脿o)鍛充匠鍔�銆�

銆€銆€灏囩┖闁撶編瀛�(xu茅)铻嶅叆绲傜瑷�(sh猫)瑷�(j矛)鐞嗗康锛�

銆€銆€鏌旂編鐨勭噲鍏夊竷灞€锛�

銆€銆€绉戝(xu茅)鐨勫嫊(d貌ng)绶氳ō(sh猫)瑷�(j矛)锛�

銆€銆€浜烘€у寲鍗€(q奴)鍩熻(gu墨)鍔�锛�

銆€銆€绯诲垪鍖栭亾鍏烽櫝瑷�(sh猫)锛�

銆€銆€鏃ㄥ湪鐐烘瘡涓€浣嶅コ鎬ф彁渚涜紩鏉捐嚜鍦ㄧ殑楂旈(y脿n)绌洪枔銆�